The online resources that work the best are:
The next step is to ask your CSRs, sales reps, and field staff what are the most common questions they get asked each day and create tools to answer those questions. If a patient is asking those questions to your staff you know they are also looking online to get the answers.
A long tail keyword is multiple words put together for example; a wheelchair would be considered a keyword, and a lightweight wheelchair Atlanta GA would be considered a long tail keyword.
It is easier to rank for long tail keywords and your searches will be more relevant.
I found that adding the city + equipment or service was the easiest way to increase my search traffic.
For a local business, an optimized listing is critical. Google is very good at using the near me search parameters. Google is more likely to show business that is in close proximity to where the searcher is searching, especially if that searcher is using a smartphone.
The easiest place to start is with your NAP (name address phone). This needs to be consistent throughout your website and with other businesses that link to you on their website. Bright local and Yext both do a very good job of updating everything throughout all of your local citations from external websites.
Quality photos are critical to a strong local listing. Google wants to verify that the business truly exists. It is always looking for confirmation that the business profile should be in its search results.
Google has many photo categories but the ones I have found to be the most useful are:
Use JPG file formats and the resolution should be 1920-1080 commonly referred to as HD. The size of the image should be 16:9 or close and add Geotags if appropriate. Time/Date should be on all photos as this make Google’s AI interpret the photos as authentic.
Ideally, new photos should be added at a minimum monthly but weekly is best.
The more positive reviews that you have on your website the higher Google will rank your website with all things being equal.
Your best reviews should be upvoted to the top (hit the thumbs up button) and all negative reviews should be responded to in a positive way.
Updating your website with relevant updates will go a long way to gaining the trust of your customers and referral sources.
These updates can be time-consuming but they should be done. You can lose a lot of credibility with referrals and customers when your website is different than their in-store experience.
Quality content is the easiest way to show potential customers your expertise.
The best content provides value without trying to sell them anything.
A new blog post should be published once a month at a minimum but weekly or bi-weekly is better.
Your blog post should be centered around providing value for the patient or referral.
Google ads and Facebook ads can be one of the quickest ways to drive traffic to your website.
The nice thing about these ads is they can be targeted to your best customer.
They can also be location specific.
You should use google ads to promote and sell your services or products and to promote some of your blog articles. If you write a high-quality blog article that is peer-reviewed you should promote it within your community so they can start to see your expertise in the subject matter.