If you’re a local business, then you know that online marketing is vital to your success. To rank higher in the local search results and get more leads from your website, you need to optimize your website for SEO and use effective local marketing techniques. In this blog post, we will discuss some of the best ways to improve your SEO and marketing strategy so that you can rank higher and get more patients!
What is local SEO
Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. It’s an essential part of any small business marketing strategy.
Local SEO helps you show up in the “map pack” section of Google when people search for businesses like yours in their area. These results are based on the searcher’s location, so it’s important to make sure your business is visible to potential customers in your service area.
There are a number of things you can do to optimize your website for local SEO, including claiming and optimizing your Google My Business listing, adding Schema markup, and creating Local Landing Pages.
By taking the time to ensure your website is optimized for Local SEO, you can increase your chances of being found by qualified prospects who are ready to buy.
Why is SEO important for your website?
Local SEO is one of the most important things that you can do for your business if you want to be found online. It’s how you tell Google and other search engines that you’re a local business that serves a particular geographic area. Local SEO is different from traditional SEO in a few key ways, but the most important difference is that it’s focused on getting your website to show up in local search results, also known as map packs. When people search for a local business on Google, they typically see a list of three businesses that are nearest to their location, along with their phone numbers and addresses. These are the map pack results, and appearing in them is crucial for driving foot traffic to your business. Local SEO helps you increase your chances of appearing in the map pack by optimizing your website and Local Listings for local keywords and phrases.
According to Google:
- 30% of all mobile searches are looking for a specific location.
- 78% of searchers who search for something on their phone visit the business within a day.
- 28% of searches for searches nearby result in a purchase.
- There are more searches on mobile than on desktop
- More than half of all web traffic now comes from smartphones and tablets.
- 2.1X increase in mobile searches for “store open now” or “food open now”
- 1.3X increase in mobile searches for “where to buy/find/get” in the past year.
- Over the last two years, comparable searches near me have grown by 150%
How is local SEO different?
Local SEO is different because it is focused on ranking for keywords that are related to your location. For example, if you are a chiropractor in Los Angeles, then you would want to rank for keywords like “chiropractor Los Angeles” or “Los Angeles chiropractor”. Local SEO is important because it can help you attract patients who are searching for businesses in your area.
In addition to ranking for local keywords, you also need to optimize your Google My Business listing. Your GMB listing is what shows up when people search for your business on Google Maps or Google Search. Make sure that your listing is accurate and up-to-date, and include relevant information like your address, hours of operation, and contact information. You should also add photos and videos to your GMB listing to make it more engaging.
Will SEO help increase my rankings?
Yes, good SEO will help increase your rankings in the search results. However, it is important to note that SEO is not a quick fix – it takes time and effort to see results. In addition, you need to continually update your website and content to keep your rankings high. But if you’re willing to put in the work, then SEO can be a great way to improve your website’s visibility and attract more patients!
If you’re looking for help with your local SEO or marketing, contact us today. We’d be happy to chat with you about how we can help you rank higher and get more leads from your website!
5 reasons to invest in SEO for your Website.
Make it easy for clients to find you online
If your practice isn’t yet established, SEO can help you get started with a strong search engine presence that will make people looking for chiropractic services near them aware of what’s available in their area – without having too much competition from other doctors who may be closer than expected!
Attract your ideal patient
SEO is more than just making your site show up in search results; it’s also about choosing keywords that help you be found by potential customers. For example, if you’re a chiropractor looking for clients within [city], then optimize with phrases like “chiropractor near me” or best local clinic.” You know you have what they need when searching because of their request-based nature – otherwise, people would never bother seeking out these types of specialized service providers!
Advertising your chiropractor services in a way that will get potential clients through the door is crucial to ensuring their satisfaction. For example, you could create an easy-to-understand page about why they should choose you over other options or list out local doctors who refer patients into your office so it appears as though there are many people happy with how things were handled by this particular clinic’s staff members!
Educate your visitors on your services
To earn a potential client’s trust, you must educate them. You can help your clients learn more about who they’re working with by adding pages on the site discussing background and methods of operation as well philosophy behind the mission statement; providing information regarding community initiatives specifications, etc… The more transparency we show our prospects when talking through these issues relating directly to their pain will make sure those individuals feel comfortable enough to take another step forward towards becoming patients.
You can make your potential clients feel valued by showing them the side of you that is caring and intelligent. This will go a long way to building trust with everyone who comes across your site!
Patients want to know why should they choose you over their competitors. The better job you can do to show them that you have the solution to their pain point, the more likely they are to choose you as a Dr.
Generate leads each month.
If you’re not generating leads from your website each month, then you’re missing out on a lot of potential business! By optimizing your site for lead generation and using effective call-to-actions, you can turn more visitors into leads. With new leads coming in regularly it is easier to close them into new patients and increase your monthly revenue!
SEO is an important part of lead generation, but it’s not the only piece of the puzzle. Once you’ve generated leads from your website, it’s important to follow up with them quickly and effectively to convert them into new patients.
By having a steady flow of leads each month it is easier to budget for your practice.
Convert leads into patients.
The last step of SEO is to convert visitors into patients. By having a strong SEO presence, you are more likely to increase leads and conversions for your practice!
There are a few key things you can do to increase leads and conversions from your website:
- – Use effective call-to-actions
- – Follow up quickly with leads
- – Convert leads into patients
Conclusion
SEO is important for your website because it helps you attract your ideal patient, generate leads each month, and convert leads into patients. By investing in SEO, you can increase the visibility of your website and attract more patients to your practice!
